Category: TRAINING

  • These Korean Face Masks Are a Shortcut to Glass Skin

    These Korean Face Masks Are a Shortcut to Glass Skin

    Image contains a collage of Korean face masks on a redorange backgroundCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Lest we state the obvious: The Korean skin-care industry is a hotbed of innovation, and the best Korean face masks (in all shapes and forms) are essential in helping us look our glowiest. Whether we're masking once a week or daily—hey, daily sheet masking isn't out of the question—these treatments load our skin with barrier-repairing, brightening, clarifying, hydrating, soothing, and texture-smoothing ingredients we can't get enough of. Best of all? They're as gentle on our wallets as they are on our skin—in fact, none of the masks on this page cost more than $45, with tons of $20-and-under picks. Ahead, our editors give us the low-down on their top picks from Beauty of Joseon, Innisfree, Biodance, Sulwhasoo, and more. Time to reap in the glassy skin.

    Our Top Korean Face Masks

    • Best Wash-Off Mask Overall: Beauty of Joseon Ground Rice and Honey Glow Mask, $18
    • Best Sheet Mask Overall: Biodance Bio-Collagen Real Deep Mask, $19
    • Best Peel-Off Mask Overall: Knours PDRN Rice & Green Tea Glowing Peel Off Mask, $24
    • Best for Mature Skin: Sulwhasoo Overnight Vitalizing Mask, $54
    • Best for Oily Skin: Innisfree Super Volcanic Pore Clay Mask, $18
    • Best for Glass Skin: Dr. Althea Jelly Seal Dewy Mask, $11
    • Best Brightening: Hanyul Yuja Vitamin Sleeping Mask, $30

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What makes Korean face masks innovative?
    • What are the different types of Korean face masks?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Wash-Off Mask Overall: Beauty of Joseon Ground Rice and Honey Glow Mask

    Beauty of Joseon Ground Rice and Honey Glow Mask in branded tub component on a light gray background

    Beauty of Joseon

    Ground Rice and Honey Glow Mask

    $18

    Sephora

    $18

    Olive Young

    $18

    Stylevana

    Why it's worth it: Beauty of Joseon does a lot of things right, from sunscreens to toner-essences. The brand's masks are no exception: The Ground Rice and Honey Glow Mask, in particular, strikes the ideal balance between clarifying and brightening your complexion—all while being non-irritating. The stars of this formula are upcycled makgeolli lees (a byproduct of Korean rice wine), honey, kaolin clay, and rice hull powder—which together sweep away the gunk residing in your pores, gently buff away uneven texture, and with consistent use, help brighten discoloration.

    Allure commerce editor Sarah Han applying the Beauty of Joseon Ground Rice and Honey Glow Mask

    Sarah HanHan after using the Beauty of Joseon Ground Rice and Honey Glow Mask

    Han after using the Beauty of Joseon Ground Rice and Honey Glow Mask

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    "As someone who approaches physical exfoliation a little cautiously, I love how gentle this mask is. It gives my skin an instant brightening effect—as subtle as it may be—and helps even out some texture and redness I experience in and around my T-zone." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: kaolin, honey, upcycled makgeolli lees, rice hull powder
    • Who it’s for: people with oily or combination skin, congested pores
    • How to use it: apply a thick, even layer to clean, dry skin for 15-20 minutes and rinse off
    • Fragrance-free: yes

    Best Sheet Mask Overall: Biodance Bio-Collagen Real Deep Mask

    Biodance Bio Collagen Real Deep Mask white box, pink sachet, and white sheet mask on a light gray background

    Biodance

    Bio Collagen Real Deep Mask

    $19 $13 (32% off)

    Amazon

    $19

    Soko Glam

    $19

    Sephora

    Allure contributor Christa Lee applying Biodance Bio-Collagen Real Deep Mask

    Christa Joanna Lee

    Why it's worth it: You might wonder how a mask could possibly stay on all night without getting serum all over your pillow, but Biodance's Bio-Collagen Real Deep Mask is different: The gel-like consistency makes it far less “juicy” than your typical sheet mask. It goes on opaque, then slowly turns transparent as it absorbs and dries, which is your cue that it’s done its job. Whether you wear it until morning or peel it off after a solid 3–4 hours (hello, WFH perks), Biodance's Bio-Collagen Real Deep Mask delivers lasting hydration that parched skin craves. Its ultra-low molecular weight collagen and oligo hyaluronic acid allow for deeper penetration of all that hydrating, plumping goodness. Y. Claire Chang, MD, a board-certified cosmetic dermatologist at UnionDerm in New York City, confirms this mask's popularity, adding, "It leaves the skin more glowy and hydrated for hours after application."

    Lee after wearing Biodance BioCollagen Real Deep Mask after four hours

    Lee after wearing Biodance Bio-Collagen Real Deep Mask after four hours

    Christa LeeLee after removing the Biodance BioCollagen Real Deep Mask

    Lee after removing the Biodance Bio-Collagen Real Deep Mask

    Christa Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    "I love this mask for both overnight use and daytime self-care breaks (when I don’t have any Zoom meetings). The jelly-like sheet can be a little delicate and prone to tearing, but once it sets, it clings so well that a few hours in, it’s a tad hard to move your face, which is exactly why it's so effective to lock in the formula. By morning, my skin feels deeply hydrated and looks gorgeously glowy, making it totally worth the effort to stay still in my sleep.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: ultra-low molecular weight collagen, galactomyces, oligo hyaluronic acid, allantoin
    • Who it’s for: everyone
    • How to use it: leave on for 3-4 hours or overnight
    • Fragrance-free: yes

    Best Peel-Off Mask Overall: Knours PDRN Rice & Green Tea Glowing Peel Off Mask

    Knours PDRN Rice & Green Tea Glowing Peel Off Mask in branded tube component on a light gray background

    Knours

    PDRN Rice & Green Tea Glowing Peel Off Mask

    $24 $14 (42% off)

    Amazon

    $24

    Soko Glam

    Why it's worth it: Peel-off masks rank up there with nose strips in the “oddly-satisfying” category of beauty products, and while this one is undeniably fun to remove, the coolest part is what it does for your skin. The Knours PDRN Rice & Green Tea Glowing Peel Off Mask uses a plant-based twist on traditional PDRN (usually a salmon-derived repair ingredient), tapping fermented rice PDRN and green tea PDRN to deliver similar benefits—think skin-barrier repair, soothing, sebum control, and texture refinement. It’s also loaded with brightening and hydrating favorites like rice ferment filtrate (sake), multiple weights of hyaluronic acid, vitamin C, and niacinamide to keep your skin smooth, bouncy, and noticeably glowier in just 20 minutes (though it works even harder overnight).

    Allure commerce editor Sarah Han applying Knours PDRN Rice & Green Tea Glowing Peel Off Mask

    Sarah Han

    Han peeling off Knours PDRN Rice & Green Tea Glowing Peel Off Mask

    Sarah Han

    Tester feedback from Han

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    “There's something so undeniably satisfying about a peel-off mask. I'll admit: I don't use them super frequently—maybe once every two weeks at best—but when I do, I'm so glad I did. My skin gets to absorb all of this goodness that hydrates, strengthens my barrier, and brighten skin, in just 20-ish minutes—and it's the perfect prep for my serum and moisturizer to absorb and work even harder. I'm left with such soft skin that I'm almost tempted to skip the rest of my skin-care routine, but c'mon, you wouldn't catch me actually doign that.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: sake water, rice PDRN, green tea PDRN, clover, vitamin C
    • Who it’s for: people with dull skin
    • How to use it: leave on for 20-30 minutes or overnight
    • Fragrance-free: yes

    Best Overnight Mask: Sulwhasoo Overnight Vitalizing Mask

    Sulwhasoo Overnight Vitalizing Mask in branded tube component on a light gray background

    Sulwhasoo

    Overnight Vitalizing Mask

    $54 $43 (20% off)

    Amazon

    $54

    Nordstrom

    $54

    Sephora

    Why it's worth it: If your mature skin has been feeling under pressure (dry, tight, easily irritated, or all of the above), this overnight cream mask gives an extra boost of TLC before bed. It creates a soft, nourishing seal that helps your skin recover while you sleep. Inside, you’ll find all the good stuff ideal for aging skin: jujube extract to support your moisture barrier, pomegranate extract for antioxidant protection, ginseng for radiance, plus squalane and shea butter to keep everything hydrated and cushiony. It sinks in quickly and never feels sticky, so you’re not going to bed with your skin feeling coated in product. Still, come morning, just rinse with lukewarm water and skip the cleanser. That light film has done its job overnight, and a gentle rinse removes the residue so your daytime routine can absorb properly.

    Allure contributing commerce writer Christa Joanna Lee applying the Sulwhasoo Overnight Vitalizing Mask

    Christa Joanna LeeLee after applying the Sulwhasoo Overnight Vitalizing Mask

    Lee after applying the Sulwhasoo Overnight Vitalizing Mask

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “The texture feels incredibly indulgent and luxe as it goes on—it feels like such a treat for my sensitive skin prone to dryness. It absorbs beautifully, leaving just a hint of dewiness, but never in that uncomfortable, hair-sticking-to-your-face way. By morning, there wasn’t a trace of residue—I even forgot to wash it off—and my skin was unbelievably soft, supple, and deeply hydrated. Cold weather doesn’t stand a chance against this mask.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: jujube extract, pomegranate extract, squalane, shea butter, ginseng
    • Who it’s for: people with dry or mature skin
    • How to use it: leave a thin layer on overnight and wash off with lukewarm water in the morning
    • Fragrance-free: no

    Best for Glass Skin: Dr. Althea Jelly Seal Dewy Mask

    Dr. Althea Jelly Seal Dewy Mask in branded component on a light gray background

    Dr. Althea

    Jelly Seal Dewy Mask

    $11

    Amazon

    $13

    Ulta Beauty

    Han applying the Dr. Althea Jelly Seal Dewy Mask

    Sarah Han

    Why it’s worth it: Instead of a standard cotton sheet, this mask uses a soft gauze infused with gel technology, so it hugs every contour of your face without slipping or bubbling up. The plush, cushiony texture creates a moisture-locking seal that helps actives absorb more effectively while delivering a refreshing cooling sensation that feels truly soothing on skin. Inside, not one but 10 types (!) of hyaluronic acid—ranging from high to ultra-low molecular weights—drench your skin with multi-level hydration, instantly plumping the surface while sinking deep for long-lasting moisture and improved elasticity. To top it off, plant-derived PDRN (derived from salmon DNA) is known for boosting skin repair and regeneration, panthenol calms and strengthens the barrier, and madecassoside soothes irritation, leaving skin recharged, resilient, and glowing.

    Han removing the Dr. Althea Jelly Seal Dewy Mask

    Sarah HanHan after using the Dr. Althea Jelly Seal Dewy Mask

    Han after using the Dr. Althea Jelly Seal Dewy Mask

    Sarah Han

    Tester feedback from Han

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    “Sheet masks are always a treat, but phew, Dr. Althea's masks are just next-level-drenched, and I love it. Because it's a jelly/gel mask, it takes me a little longer to get the mask fully situated, since I have to unfold some stuck corners and nose flaps, but otherwise the fit is fantastic and every inch of it is hugging my face even when I'm staring down at my laptop. The brand recommends 10 to 15 minutes but I always go a little over the higher-end number to really give the mask time to fully sink in. I always expect my skin to be glowing after taking off sheet masks but I was still impressed just how **glowy** I really looked. I took 20 extra seconds to pat in the lotus-derived PDRN and hyaluronic acid goodness. Because the mask is so drenched, there isn't as much essence left in the pouch—but that didn't stop me from slathering what I could onto my neck and décolletage.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: 10 types of hyaluronic acid, plant-derived PDRN, panthenol, madecassoside
    • Who it’s for: people with sensitive or dry skin
    • How to use it: leave on for 10–15 minutes, then gently pat the remaining essence into your skin
    • Fragrance-free: yes

    Best for Oily Skin: Innisfree Super Volcanic Pore Clay Mask

    Innisfree Super Volcanic Pore Clay Mask in branded component on a light gray background

    Innisfree

    Super Volcanic Pore Clay Mask

    $18

    Amazon

    $18

    Sephora

    $19

    Yesstyle

    Why it's worth it: Clay masks literally draw out dirt and excess sebum from your pores, which means you get the satisfying look at your pores being singled out once Innisfree's Super Volcanic Pore Clay Mask has dried down. Then there's lactic acid to swiftly remove dead skin cells and increase cell turnover—resulting in brighter, smoother skin. In turn, "increasing cell turnover also reduces clogged pores and the chances of developing acne lesions," Aegean Chan, MD, a board-certified dermatologist in Santa Barbara, California, previously explained. Bonus: Lactic acid has naturally occurring moisturizing properties, so your barrier reaps benefits, too. All in all, this tingly wash-off mask keeps oil, pores, and blackheads in check while soothing the skin—for less than $20.

    Pai before using the Innisfree Super Volcanic Pore Clay Mask

    Allure contributing commerce editor Deanna Pai before using the Innisfree Super Volcanic Pore Clay Mask

    Deanna PaiPai after using the Innisfree Super Volcanic Pore Clay Mask

    Pai after using the Innisfree Super Volcanic Pore Clay Mask

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    "I'm not a hydration girlie. Instead, I look for masks that can suck the gunk out of my pores with abandon, and this mask does exactly that. What makes it great isn't just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation. I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: volcanic ash clusters, lactic acid, bentonite, kaolin, walnut shell powder
    • Who it’s for: people with acne-prone, oily skin
    • How to use it: leave on for 10 minutes (or until dry) and gently rinse off with warm water
    • Fragrance-free: yes

    Best Brightening: Hanyul Yuja Vitamin Sleeping Mask

    A yellow tub of Hanyul Yuja Brightening Sleeping Mask on a light gray background

    Hanyul

    Yuja Brightening Sleeping Mask

    $30

    Amazon

    $30

    Soko Glam

    $30

    Sephora

    Han applying Hanyul’s Yuja Vitamin Sleeping Mask

    Sarah Han

    Why it's worth it: Hanyul's Yuja Vitamin Sleeping Mask smells like it was freshly picked from an orchard—probably because its origins can be traced to the Goheung area of South Korea, where yuja fruit is grown, harvested, and bottled up for your radiance-boosting skin-care desires. The intensely cooling jelly formula is a sensorial delight and absorbs quickly, even if you're heavy-handed like we are. Your skin will immediately look glowier, and even better, the effects will go well into the next day.

    Tester feedback from Han

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    "In the clip above, you can see me mouthing the words, 'It smells so good,' because there are six yuja fruits (rich in vitamins B, C, E, and P) in a single jar. Aromatherapy aside, this jelly leave-on mask immediately plumps my skin and I wake up looking a little more fresh-faced and less dull. (Nothing's a miracle worker, considering my wonky sleep schedule.)" —Sarah Han, commerce editor

    More to know

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    • Key ingredients: yuja fruit water, niacinamide, vitamin C
    • Who it’s for: people with dry, dull, or combination skin
    • How to use it: apply a thin, even layer as the last step of your evening skin-care routine; no need to rinse off in the morning
    • Fragrance-free: yes

    More Korean face masks we like

    Best for Dry Skin: Illiyoon Ceramide Ato Concentrate Gel Face Mask

    Illiyoon Ceramide Ato Concentrate Gel Face Mask in branded components on a light gray background

    Illiyoon

    Ceramide Ato Concentrate Gel Face Mask

    $30 $20 (33% off)

    Amazon

    Why it's worth it: Think of Illiyoon’s Ceramide Ato Concentrate Gel Face Mask as the overnight sheet-mask version of the brand’s viral ceramide cream, delivering those same barrier-strengthening benefits in a lightweight, hydrogel format. As the name suggests, ceramides are the star of the show here: “They can smooth and soften the skin by filling in the ‘gaps’ between skin cells and help skin retain moisture by fortifying our protective barrier,” Ava Shamban, MD, a board-certified cosmetic dermatologist in Beverly Hills, previously told Allure. This mask uses technology that slowly releases hyaluronic acid-infused moisture and nutrients the longer you wear it (ideally, overnight). “This gel mask feels so cooling and soothing and is deeply hydrating without feeling heavy,” says Joyce Park, MD, a board-certified dermatologist based in Washington.

    More to know

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    • Key ingredients: soy-ceramide and low-molecular weight collagen, hyaluronic acid–infused blue capsules, madecassoside
    • Who it’s for: people in need of barrier repair
    • How to use it: leave on for 1-4 hours or overnight
    • Fragrance-free: yes

    Best for Barrier Support: Round Lab 1025 Dokdo Hydrating Water Gel Mask

    Round Lab 1025 Dokdo Hydrating Water Gel Mask in branded component on a light gray background

    Round Lab

    1025 Dokdo Hydrating Water Gel Mask

    $23 $18 (22% off)

    Amazon

    $45

    Stylevana

    Why it's worth it: Known for creating one of Korea’s most popular sunscreens, Round Lab brings the same gentle approach to its 1025 Dokdo Hydrating Water Gel Mask. “Thanks to its comforting ingredients and zero fragrance, it’s a great option for sensitive skin,” says Hee Jin Kim, MD, a board-certified internal medicine physician based in Fort Lee, NJ. The ultra-thin hydrogel sheet conforms perfectly to your face, locking in moisture as mineral-rich deep-sea water, hyaluronic acid, and amino acids drench skin in lasting hydration. Meanwhile, panthenol and allantoin soothe irritation and strengthen the barrier. In just 10 minutes, skin feels bouncier, calmer, and comfortably dewy.

    More to know

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    • Key ingredients: deep-sea water, hyaluronic acid, amino acid, panthenol, allantoin
    • Who it’s for: people with sensitive or reactive skin
    • How to use it: leave on for 10 minutes, remove, then gently pat the remaining essence into your skin
    • Fragrance-free: yes

    Best for Sensitive Skin: Celimax The Real Cica Calming Ampoule Mask

    Celimax The Real Cica Calming Ampoule Mask in branded components on a light gray background

    Celimax

    The Real Cica Calming Ampoule Mask

    $15 $8 (47% off)

    Amazon

    Why it's worth it: When your skin is feeling especially stressed, Celimax The Real Cica Calming Ampoule Mask is an instant reset. “If you're a big fan of the hallmark K-beauty ingredient Centella Asiatica, this mask is perfect for those with sensitive skin that needs calming relief,” says Judy Hong-Jin Joo, MD, a board-certified dermatologist based in Seoul, Korea. If you haven’t tried cica before, the ingredient is celebrated for reducing redness, accelerating skin repair, and reinforcing the skin barrier—making it a go-to for irritation-prone complexions. Paired with madecassoside and hyaluronic acid for extra soothing and hydrating powers, this ampoule-soaked mask leaves skin supple and balanced.

    More to know

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    • Key ingredients: Centella asiatica, madecassoside, hyaluronic acid
    • Who it’s for: people with sensitive or reactive skin
    • How to use it: leave on for 10–20 minutes, then gently pat the remaining essence into your skin
    • Fragrance-free: yes

    Best Exfoliating Mask: SkinFood Rice Mask Wash Off

    SkinFood Rice Mask Wash Off in branded tub component on a light gray background

    Skinfood

    Rice Mask Wash Off

    $11

    Amazon

    $14

    Yesstyle

    Why it's worth it: SkinFood is famous for its food-inspired formulas, so it’s only fitting that one of its most-loved products is basically a treatment your skin can “snack” on. If your complexion is looking dull or lackluster, the Rice Mask Wash Off taps into one ingredient Korean beauty is devoted to—rice—using rice bran water and rice powder as brightening, softening go-tos. “This mask gently polishes and brightens thanks to finely milled rice and rice-bran water, both rich in amino acids and antioxidants that promote luminosity,” says Christine Hall, MBChB, a general practitioner in medical aesthetics based in London. The creamy, cushiony texture “leaves the skin supple rather than stripped” as it buffs away rough skin for a smoother, glowier finish, she says. Expect a clearer, more hydrated complexion after just a quick 10 to 15 minutes.

    More to know

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    • Key ingredients: rice bran water, rice powder
    • Who it’s for: people with dull skin or uneven texture
    • How to use it: leave on for 10–15 minutes
    • Fragrance-free: yes

    Best for Winter: Abib Collagen Gel Mask Jericho Rose Jelly

    Abib Collagen Gel Mask Jericho Rose Jelly in branded component on a light gray background

    Abib

    Collagen Gel Mask Jericho Rose Jelly

    $28 $23 (18% off)

    Amazon (10-Pack)

    $5

    Soko Glam (1-Pack)

    $6

    Yesstyle (1-Pack)

    Why it's worth it: Even if you don’t have a green thumb, it’s worth knowing a bit about the hero ingredient in Abib’s Collagen Gel Mask Jericho Rose Jelly. The Rose of Jericho plant is famous for looking dried out and lifeless—only to spring back to life the moment it touches water. So, it makes perfect sense that Abib built a mask around its moisture-retaining powers. “This cooling hydrogel formula pairs the resurrection plant with collagen peptides and trehalose to support the skin barrier, leaving skin bouncy and calm,” says Dr. Hall. And because it’s a true gel mask, it adheres snugly, helping the actives absorb more efficiently. “I love this to help recover my skin, which feels parched during cold-weather months,” she adds.

    More to know

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    • Key ingredients: collagen, peptides, rose of Jericho, ceramides
    • Who it’s for: people with dry, parched skin
    • How to use it: leave on for 20–30 minutes
    • Fragrance-free: yes

    Frequently Asked Questions

    What makes Korean face masks innovative?

    "Korean face masks are all about delivering high-performance results that help the skin optimize ingredient absorption," says New York City-based Charlotte Cho, cofounder of K-beauty retailer Soko Glam and founder of Then I Met You. Adding on, Dr. Chang notes they "use advanced and innovative materials, ranging from bio-cellulose and hydrogel to bamboo fiber sheet masks, as well as overnight masks and peel-off masks," adding that the range of mask types makes the experience fun and hands-on for the consumer.

    Similar to other skin-care categories, Korean face masks are known to be gentle and supportive to the skin barrier—popular ingredients include Centella asiatica (also known as cica), ceramides, and fermented ingredients, Cho notes. "There's also been a rise in multi-functional actives like PDRN (salmon DNA) for regeneration, Volufiline for plumping, and micro-spicules for deeper penetration—ingredients once reserved for professional treatments and are now found in serums and masks." As for hydration, birch sap and polyglutamic acid are some of the mainstream, tried-and-true ingredients, Cho adds.

    What are the different types of Korean face masks?

    We broke down the most common types of face masks in an episode of our The Science of Beauty podcast, with the help of David Kim, MD, a board-certified dermatologist based in New York City. There, you'll find everything you need to know about sheet, clay, charcoal, cream, wash-off, sleeping, peel-off, and bubble masks.

    Meet the experts

    • Y. Claire Chang, MD, a board-certified cosmetic dermatologist at UnionDerm in New York City
    • Charlotte Cho, cofounder of K-beauty retailer Soko Glam and founder of Then I Met You, based in New York City
    • Christine Hall, MBChB, a general practitioner in medical aesthetics of Taktouk Clinic based in London
    • Judy Hong-Jin Joo, MD, a board-certified dermatologist at Glassy Skin Clinic in Cheongdam, based in Seoul, Korea
    • David Kim, MD, a board-certified dermatologist at Idriss Dermatology and founder of Lightsaver, based in New York City
    • Hee Jin Kim, MD, a board-certified internal medicine physician and medical director of Pureen MD, based in Fort Lee, NJ
    • Joyce Park, MD, a board-certified dermatologist and founder of Skin Refinery based in Washington
    • Ava Shamban, MD, a board-certified cosmetic dermatologist in Beverly Hills

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best Korean face masks to make your skin feel utterly refreshed, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Kate Hudson Just Joined the Bob Club — See Photos

    Kate Hudson Just Joined the Bob Club — See Photos

    Kate Hudson wearing a copper dressPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    It's almost impossible to picture Kate Hudson without long, flowing hair. It's just her thing. But let us not forget that the Oscar winner is actually one of the more adventurous actors when it comes to hair experimentation. Remember when she buzzed it all off in 2017? Or when she played with pink strands in 2021? And it seems she must have been itching for a big change once again because she just debuted a still-trending bob on the red carpet.

    Hudson attended the Governors Awards—it's an Oscar thing—wearing an incredibly gorgeous silk Valentino gown in the prettiest shade of light green. And while the butterfly-shaped cut-outs on the sleeve are a total scene-stealer, your eyes can't help but travel upward to her new, shorter hair.

    Kate Hudson posing in an open back green dressPhoto: Getty Images

    While we haven't confirmed yet if Hudson's go-to hairstylist, Marcus Francis, is the one who chopped off several inches of her hair, we do know that he styled it for this event. He gave her a retro look with defined yet soft curls and a side part. One side was pinned behind her ear to reveal a beautiful diamond drop earring with a pink stone that echoed the tone of her glossy lips and glowing cheeks.

    Kate Hudson in a green high neck dress and diamond drop earringsPhoto: Getty Images

    Hudson posted several photos of the look on Instagram, and fans definitely took notice of the new shorter style. “Loving the 1920s vibes in that outfit and wow the hair 😍👏👏,” one commenter wrote. “The hair AND the dress ❤️🔥 She's awesome,” another said—both entirely accurate observations.

    We can't wait to see how it looks styled in other textures—and how many other people this look inspires to finally get a bob themselves.

  • Wavytalk Has the Ultimate Gifts for Beauty-Obsessed Friends

    Wavytalk Has the Ultimate Gifts for Beauty-Obsessed Friends

    Electrical Device Brush Device and ToolCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    As hair-obsessed editors, we know gifting a styling tool can feel…risky. With so many gadgets out there, how do you pick the one they’ll actually use? We always lean on Wavytalk, which offers versatile tools that can help you create just about any look imaginable. We’re talking a curling iron with interior plates that can double as a straightener, a five-in-one styler for everything from bouncy blowouts to tight curls, and even a steam-powered straightener that smooths hair faster and leaves it softer. These aren’t one-trick tools—they’re the kind that become someone’s “How did I live without this?” favorite. And honestly, who wouldn’t be thrilled to unwrap a gift from an Allure Best of Beauty–winning brand? We’ve tried nearly every Wavytalk tool and rounded up our all-time favorites—guaranteed to earn you the title of this season’s ultimate gifter.

    Our Top Wavytalk Gifts

    • Best Overall: Wavytalk Blowout Boost, $60 $47
    • Best Multistyler: Wavytalk Multi Curl, $60 $42
    • Best Curling Iron: Wavytalk Whirlwind Curl, $69 $47
    • Best Flat Iron: Wavytalk Steam Sesh, $80
    • Best Straightening Brush: Wavytalk Streamline Pro, $90 $67

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Wavytalk Blowout Boost

    Wavytalk Thermal Brush in branded components on a light gray background

    Wavytalk

    Thermal Brush

    $60 $45 (25% off)

    Amazon

    $59 $44 (25% off)

    Wavytalk

    Allure commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush

    Sarah Hoffmann

    Why we love it: If you’ve spent more than a minute on TikTok lately, you’ve likely seen the Wavytalk Thermal Brush on your feed. Well, we’re here to tell you the hype is actually deserved. We’ve been raving about everything from the minimal passes it takes to straighten hair to its shockingly good price (FYI: It’s on sale constantly). With five heat settings, an LED display, and dual heaters that activate in seconds, it’s the perfect gift for anyone who wants smooth, polished hair. Heads up: It might take a few tries to master adding curls to your strands, but the results are worth it. It even comes with two sectioning clips to make sectioning and styling a tad easier.

    We will admit that the Thermal Brush skips the bells and whistles like auto shut-off, but it still styled our testers’ hair in half the time of our normal blow-dryer and round brush combo—and that is worth the simplicity. (Keep in mind it works best on air-dried strands.) Several of our editors with fine hair even called it “wizardry,” thanks to its compact shape and rounded barrel that gets right down to the root for instant volume.

    Hoffmann before using the Wavytalk Thermal Brush

    Hoffmann before using the Wavytalk Thermal Brush

    Sarah HoffmannHoffmann after using the Wavytalk Thermal Brush

    Hoffmann after using the Wavytalk Thermal Brush

    Sarah HoffmannAllure news editor Nicola Dall'Asen before and after using the Wavytalk Thermal Brush

    Allure news editor Nicola Dall’Asen before and after using the Wavytalk Thermal Brush

    Nicola Dall'Asen

    Tester feedback from commerce producer Sarah Hoffmann

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    "I'll admit there's a bit of a learning curve with this thermal brush, but overall, I'm really happy with how easy it is to mimic the results of a blowout. For my longer layers, wrapping my hair around the brush before gently pulling, while twisting, did the trick for creating a nice curl all the way through. Its curling capabilities for short hair are a bit more limited; however, I found turning the brush towards my face added a nice ‘swoop’ effect. "So if you're in the market for a whole lotta volume up front, it's totally worth the $50.” —Sarah Hoffmann, commerce producer

    Tester feedback from senior news editor Nicola Dall’Asen

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    “I don’t know what secret magic the Wavytalk Thermal Brush contains, but it’s given me the most voluminous hair I’ve ever had. For context: I have very fine hair that’s also very flat at the top. Lately, I’ve been styling my hair exclusively in wavy blowouts with a round hairbrush and blow-dryer, a technique that gives me lots of texture and volume but often falls flat pretty quickly, even if I flip my head upside-down after and douse my hair with texture and holding sprays. But the first time I used the Wavytalk brush, it delivered similar results but in half the time—and, magically, my results held up through an entire night out in New York City with fewer styling products (just a texture spray and some pomade for flyaways) than I’ve previously been using.” —Nicola Dall’Asen, senior news editor

    More to know

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    • Heat: up to 420℉
    • Weight: 1.2 lbs
    • Attachments: 1
    • Other items: hair clips

    Best Multistyler: Wavytalk Multi Curl

    Wavytalk Multi Styler in multiple branded components on a light gray background

    Wavytalk

    Multi Styler

    $60 $39 (35% off)

    Amazon

    $59 $44 (25% off)

    Wavytalk

    Allure senior art director Ingrid Fowler using the Wavytalk Multi Styler

    Ingrid Fowler

    Why we love it: The Wavytalk Multi Curl—one of our 2025 Best of Beauty winners—earns its spot for one simple reason: It literally does everything. The kit features the blow-dryer brush we love so much, plus four curling barrels of varying shapes and sizes, giving you endless ways to switch up your look, whether you’re after beachy bends, defined spirals, or something in the middle. No matter which ceramic barrel—it offers shine and even heat distribution—you click in, your hair gets that smooth, shiny, just-glossed finish. The interchangeability is seamless, too—you can swap from a soft wave to a tighter curl pattern in seconds. And because Wavytalk knows achieving a great blowout doesn’t always happen at home, the set comes with a velvet travel bag and dual-voltage compatibility, making the entire setup easy to take with you anywhere.

    Fowler before using the Wavytalk Multi Styler

    Fowler before using the Wavytalk Multi Styler

    Ingrid FowlerFowler after using the Wavytalk Multi Styler

    Fowler after using the Wavytalk Multi Styler

    Ingrid Fowler

    Tester feedback from senior art director Ingrid Fowler

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    “With so many multi-tools out there that focus on hair drying, it's nice to find one that focuses solely on curling wands. This kit is wonderful for travel because it's so compact in its tiny carrying bag, the tool feels sturdy, and the five attachments provide you with plenty of different curling options.” —Ingrid Fowler, senior art director

    More to know

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    • Heat: up to 430 degrees Fahrenheit
    • Weight: 1.5 pounds
    • Attachments: 5 (0.5” Micro Wand, 0.5” to 1” Tapered Barrel, 1” Bubble Barrel, 1.25” Curling Wand, 1.5” Thermal Brush)
    • Other items: gloves, salon hair clips, and flannel bag

    Best Curling Iron: Wavytalk Whirlwind Curl

    Wavytalk Whirlwind Curl in branded component on a light gray background

    Wavytalk

    Whirlwind Curl

    $69 $45 (35% off)

    Amazon

    $69 $67 (3% off)

    Wavytalk

    Allure commerce editor Sarah Han using the Wavytalk Whirlwind Curl

    Sarah Han

    Why we love it: Think of the Wavytalk Whirlwind Curl as the perfect hybrid: a curling iron and the cool-shot magic of a blow-dryer in one. 104 air vents deliver three customizable cool-airflow settings while you curl, locking in shape and minimizing heat damage as you go. The extra-long barrel makes it especially great for longer hair, and the curved edges grip each section for smoother, more consistent curls. Another perk? It has flat interior plates, which means you can straighten with it, too (yup, you’re getting two styling tools in one). With five heat settings to choose from, they can easily tailor the temperature to their hair type, whether they have fine and delicate or thick and curly strands.

    Han before using the Wavytalk Whirlwind Curl

    Han before using the Wavytalk Whirlwind Curl

    Sarah HanHan after using the Wavytalk Whirlwind Curl

    Han after using the Wavytalk Whirlwind Curl

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Let me start by saying I’m terrible at styling my hair, so the fact that I’m even here talking about how much I like the Whirlwind Curl speaks volumes. I really liked how there was no second-guessing with the temperature settings—it’s like the 320-degree setting was made for me, since I have thin/fine/bleached hair exactly as described. The standout feature, however, is definitely the cool airflow because—I’m going to be totally real—I can’t be bothered, nor am I dextrous enough, to press a separate cool-shot button after I’ve spent a ton of time doing the whole hot-styling portion. My hair is also notoriously stubborn when it comes to holding a curl, but the next morning (Did I mention I’m also a nighttime shower person?), against all odds, my curls still held! The constant cool airflow also makes it more comfortable to rake my fingers through my curls right after I release the tool—with traditional stylers, my curls are always super hot to the touch (I mean, makes sense!). All in all, if this tool works on me, I think it’ll work on just about anyone.” —Sarah Han, commerce editor

    More to know

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    • Heat: up to 410 degrees Fahrenheit
    • Weight: 0.95 pounds
    • Attachments: 1

    Best Flat Iron: Wavytalk Steam Sesh

    Wavytalk Steam Sesh in multiple branded components on a light gray background

    Wavytalk

    Steam Sesh

    $80 $57 (29% off)

    Amazon

    $79 $52 (34% off)

    Wavytalk

    Why we love it: Ever heard of a flatiron that releases steam between its plates to smooth, hydrate, and straighten all at once? Then it’s time to meet the Wavytalk Steam Sesh. This straightener infuses strands with moisture as it works, reducing frizz, boosting shine, and cutting your styling time in half (it’s the hair equivalent of a clothing steamer that instantly relaxes creases). With five adjustable heat settings, you can tailor the temperature to your texture, and the removable comb attachment snaps right in to guide each section for an ultra-sleek finish. To use it, fill the water tank, lock it back into place, and press the steam button before gliding it through your hair. It’s so efficient that just a few passes are all they need for their silkiest strands yet.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Heat: up to 450℉
    • Weight: 1.1 lbs
    • Attachments: 1
    • Other items: water dropper, cleaning brush, scrunchie, hair clips, heat-safe glove

    Best Straightening Brush: Wavytalk Streamline Pro

    Wavytalk Streamline Pro in multiple branded components on a light gray background

    Wavytalk

    Streamline Pro

    $90 $60 (33% off)

    Amazon

    $89 $67 (25% off)

    Wavytalk

    Why we love it: Think of the Streamline Pro as the Steam Sesh’s breezier, brush-style sister. It uses the same hydro-infusion tech (yep, actual steam) but pairs it with ultrasound and circular heating to turn water into evenly heated vapor. The result? A soft, bouncy, and brushed-out look (or loose waves), depending on how you twist and flick the tool. Seven steam nozzles run through the brush head to ensure each section gets an even hit of vapor, and the anti-scald design keeps strands away from direct heat, shielding them from unnecessary damage—especially at higher temps. It also reaches full heat in just 30 seconds. And because the brush covers more surface area with every pass, it works way faster than a traditional straightener. Translation: This tool is perfect for the friend who’s always rushing out the door.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Heat: up to 410℉
    • Weight: 1.15 lbs
    • Attachments: 1
    • Other items: water dropper, cleaning brush, scrunchie, hair clips, heat-safe glove

    How we test and review products

    We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers' experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.

    For our review of the best Wavytalk gifts, we enlisted the help of multiple editors, writers, contributors, and experts you interviewed for the piece—who all have different hair concerns and types, desired outcome (i.e., want shinier hair), and whether one product was tested across multiple hair types (i.e., straight, wavy, and curly hair). Testers considered performance across three primary categories: efficacy, safety and ease of use, value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Michelle Yeoh’s Choppy, Chunky Pixie Cut Couldn’t Be More Y2K—See the Photos

    Michelle Yeoh’s Choppy, Chunky Pixie Cut Couldn’t Be More Y2K—See the Photos

    Michelle Yeoh appears at a premiere in a black strapless gown and diamond necklace and earrings. She wears her hair...Getty ImagesSave StorySave this storySave StorySave this story

    In the Wicked movies, Michelle Yeoh plays the Shiz instructor Madame Morrible, who uses her powers to control the weather and send the tornado that brings Dorothy to Oz. But on the red carpet, Yeoh has been making another kind of magic—the beauty-related kind! The Oscar winner has been having so much fun changing up her hairstyle at nearly every premiere stop, capping off two years of press duties with a highlighted highlighted pixie cut that is nothing short of enchanting. (Or as the Ozians would say, we're “obsessulated.”)

    As Morrible, Yeoh wears a silvery wig sculpted into various curly, twirly updos, but for the New York premiere, she did a total 180 with a sophisticated pixie in a chocolate brown color with eye-catching chunky golden highlights scattered throughout. The pixie was cut longer than the classic super-short Mia Farrow-in-Rosemary's Baby pixie, with long bangs that fell just below the arch of Yeoh's brows and a choppy, playful texture reminiscent of the short cuts of the late ‘90s and early 2000s. While it’s definitely a pixie, it's tiptoeing pretty close into bowl cut territory. It also provided the ideal anchor for her enormously fluffy Givenchy lime tulle gown, black liner, and pink cheeks and lips.

    Michelle Yeoh appears at the Wicked For Good premiere in a pixie cut with golden highlights.Getty Images

    Pixies never, ever go out of style, but they've had a major resurgence this year, with stars like Emma Stone and Keke Palmer showing off short cuts. The magic of a pixie is its versatility; it works for every hair type and texture. You can incorporate bangs like Yeoh did or wear it curly, coily, or wavy—you name it, you can do it with a pixie. Its sister cut, the bixie, has also been popular recently, with a longer length that bridges the gap between a pixie and a bob, just like Yeoh's premiere look does with the pixie and a bowl cut. If there's ever been a time to go short, whether permanently or with a wig, it's now!

  • Kat Burki Vitamin C Intensive Face Cream Is the Hannah Montana of Moisturizers—Review

    Kat Burki Vitamin C Intensive Face Cream Is the Hannah Montana of Moisturizers—Review

    Image may contain Bottle Herbal Herbs Plant Tape Cosmetics Face Head and Person

    $80 at Kat BurkiSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: An antioxidant-packed face cream
    • What it does: Hydrates and brightens skin simultaneously
    • Who it’s for: Anyone looking for a moisturizer that works overtime to treat dry and/or dehydrated skin and give skin it glowy finish

    In the real world (a.k.a. in a corporate setting), I am a project manager. I’m the friendly colleague whose job is to quite literally ensure assignments are completed and projects launch within a certain timeline. Outside of the office, though, all bets are off. Timeline? Never heard of her.

    Of course, I’m being a bit hyperbolic, but I am much more lax in my everyday life and tend to rely more on vibes than the actual time. For example, say you were my husband (just go with it) and you told me we have to leave our apartment at 7 p.m. to make our dinner reservation. In my head, that means I’m likely pulling out my skin-care products and makeup around… 6:45 p.m. (Sorry, I can’t change who I am!)

    Instead of panicking, I just skin-care smarter. As in, I use a lot of multitasking products to streamline my routine. Lately, I’ve been loving the Kat Burki Vitamin C Intensive Face Cream, which is a lightweight moisturizer with serum-like potency. It’s formulated with hydrating and moisture-locking reishi mushroom, soothing Centella asiatica (cica), and brightening vitamin C (15% of it to be exact!).

    I slather on a dollop or two—from my forehead to décolletage—after cleansing and before sunscreen. Although subtle, the cream always leaves behind a fresh, glowy finish. Usually glowy enough to skip highlighter altogether… but that’s just because I never have the time. Oops!

    You can find the Kat Burki Vitamin C Intensive Face Cream, along with other editor-loved products, in the November Allure Beauty Box.

    Kat Burki Vitamin C Intensive Face Cream

    Kat Burki Vitamin C Intensive Face Cream

    $80 at Kat Burki$80 at Kat Burki

  • These Early Ulta Beauty Black Friday Deals Are Too Good to Gatekeep

    These Early Ulta Beauty Black Friday Deals Are Too Good to Gatekeep

    Black friday ulta dealsCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    We can’t believe it’s already holiday shopping season, but we’re not complaining—especially when Ulta Beauty is coming in hot with early Black Friday deals that have our carts overflowing. Known for its unbeatable selection and generous sales, Ulta Beauty is delivering the goods this year with up to 50% off on brands like BaBylissPro, Nest, Smashbox, Drybar, and so much more.

    Each week for the past month, new products have hit the sale, but this is the last week of discounts. So, what are you waiting for? Keep scrolling to shop the best early Ulta Beauty Black Friday deals that’ll make you and your loved ones even more joyful this year (before they’re gone!).

    Our Top Ulta Beauty Early Black Friday Deals

    Naked Sundays ​​Mineral Priming Sunscreen SPF 50+ Lotion with Collagen in branded component on a light gray backgroundBlock It Like It’s HotNaked Sundays Mineral Priming Sunscreen SPF 50+ Lotion with CollagenJUMP TO PRODUCT$25 $18 (28% off)

    Ulta Beauty

    BaBylissPRO Nano Titanium Prima Styling Iron in branded component on a light gray backgroundIron OutBabylissPRO Nano Titanium Prima Styling IronJUMP TO PRODUCT$240 $168 (30% off)

    Ulta Beauty

    Bumble and Bumble Thickening Blow-Dry Prep Spray in branded component on a light gray backgroundYour Blowout’s BestieBumble and Bumble Thickening Blow-Dry Prep SprayJUMP TO PRODUCT$36 $18 (50% off)

    Ulta Beauty

    The Best Ulta Beauty Early Black Friday Skin-Care Deals

    At Allure, we’re all about products that do more with less—and Ulta’s early Black Friday sale is full of them. This week, sun protection has the spotlight. Take Naked Sundays Mineral Priming Sunscreen SPF 50+ Lotion with Collagen, which is a makeup primer and SPF in one. Or, reach for Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30, a formula made for melanated skin that hydrates and protects without leaving a white cast.

    Naked Sundays ​​Mineral Priming Sunscreen SPF 50+ Lotion with Collagen in branded component on a light gray background

    Naked Sundays

    Mineral Priming Sunscreen SPF 50+ Lotion with Collagen

    $25 $18 (28% off)

    Ulta Beauty

    Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 in branded tube component on a light gray background

    Black Girl Sunscreen

    Moisturizing Sunscreen Lotion SPF 30

    $16 $11 (31% off)

    Ulta Beauty

    Black Girl Sunscreen Make It Pop Sungloss Shades for Lips SPF 50 in branded component on a light gray background

    Black Girl Sunscreen

    Make It Pop Sungloss Shades for Lips SPF 50

    $14 $10 (29% off)

    Ulta Beauty

    Nudestix Nudeskin 5% Citrus Fruit & Glycolic Glow Toner in branded component on a light gray background

    Nudestix

    Nudeskin 5% Citrus Fruit & Glycolic Glow Toner

    $30 $21 (30% off)

    Ulta Beauty

    The Best Early Ulta Beauty Black Friday Makeup Deals

    If you’re in the market for new makeup, might we suggest Smashbox’s Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil? Or the House of Lashes Iconic Full Volume Faux Mink False Eyelashes will completely glam-ify your eyes for a night out on the town.

    Ilia Beauty Liquid Powder Chromatic Eye Tint twist up component on light gray background

    Ilia

    Liquid Powder Chromatic Eye Tint

    $28 $20 (29% off)

    Ulta Beauty

    Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil in branded component on a light gray background

    Smashbox

    Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil

    $27 $19 (30% off)

    Ulta Beauty

    Wyn by Serena Williams Featuring You Hydrating Skin Enhancing Tint SPF 30 in branded green bottle with black pump and green cap on light gray background with red Allure Best of Beauty seal in the top right corner

    Wyn Beauty

    Featuring You Hydrating Skin Enhancing Tint SPF 30

    $29 $7 (76% off)

    Ulta Beauty

    House of Lashes Iconic Full Volume Faux Mink False Eyelashes in branded component on a light gray background

    House of Lashes

    Iconic Full Volume Faux Mink False Eyelashes

    $12 $8 (33% off)

    Ulta Beauty

    The Best Ulta Beauty Early Black Friday Hair-Care Deals

    Our editors have tested just about every hair product out there—from treatments for damaged hair to heat protectant sprays—and some of our all-time favorites are currently marked down. We suggest snagging them fast, as they’re way too good to stay in stock until Black Friday.

    BaBylissPRO Nano Titanium Prima Styling Iron in branded component on a light gray background

    BabylissPRO

    Nano Titanium Prima Styling Iron

    $240 $168 (30% off)

    Ulta Beauty

    Bumble and Bumble Thickening Blow-Dry Prep Spray in branded component on a light gray background

    Bumble and Bumble

    Thickening Blow-Dry Prep Spray

    $36 $18 (50% off)

    Ulta Beauty

    Drybar The Roller Club Curling Hot Rollers in branded components on a light gray background

    Drybar

    The Roller Club Curling Hot Rollers

    $129 $65 (50% off)

    Ulta Beauty

    Chi Round 3-In-1 Blowout Brush Dryer in branded components on a light gray background

    CHI

    Round 3-In-1 Blowout Brush Dryer

    $100 $70 (30% off)

    Ulta Beauty

    The Best Ulta Beauty Early Black Friday Fragrance Deals

    Fragrance is all about self-expression, which makes finding the one a tricky task. Luckily, Ulta makes the process easier with stunning scents at unbeatable prices. Head into fall with an eau de parfum that lingers all day.

    Billie Eilish No. 2 Eau de Parfum in branded component on a light gray background

    Billie Eilish

    No. 2 Eau de Parfum

    $78 $55 (29% off)

    Ulta Beauty

    Snif Extra Whip Body Mist in branded component on a light gray background

    Snif

    Extra Whip Body Mist

    $22 $15 (32% off)

    Ulta Beauty

    Nest New York Santa Barbara Strawberry Body Mist in branded component on a light gray background

    Nest New York

    Santa Barbara Strawberry Body Mist

    $39 $27 (31% off)

    Ulta Beauty

    Lake & Skye 222 Cosmic Coco + Musk Hair & Body Mist in branded component on a light gray background

    Lake & Skye

    222 Cosmic Coco + Musk Hair & Body Mist

    $32 $22 (31% off)

    Ulta Beauty

  • I Tried Unruly, the Hairstyling Service That Sends a Braider to Your House

    I Tried Unruly, the Hairstyling Service That Sends a Braider to Your House

    Box BraidsCourtesy of Annie BlaySave StorySave this storySave StorySave this story

    When the stylist arrived, I answered the door wearing my robe and with a pajama-clad baby on my hip—the only attire appropriate for 10 a.m. on a Saturday. This was my first at-home hair appointment since I was a teenager, sitting between my mom’s legs on our apartment floor as she braided my hair.

    As a newly postpartum, first-time mom, the idea of leaving the house (and my mostly breastfed baby) for even an hour is daunting. Leaving for four-plus hours to get my hair braided (I’d usually go to the African braiding shops in Harlem, which is at least an hour-long commute) is a definite no.

    I thought I’d have to forgo my beloved braids at least until my daughter was weaned—but then I discovered Unruly. The hair service platform was co-founded by entrepreneur Abigail Opiah in 2011, but hadn’t crossed my radar until an email from the founder landed in my inbox this fall. The timing couldn’t have been better; in my time of need, Unruly—which selects, vets, and trains braiders and hairstylists before pairing them with clients for at-home services—came to my rescue.

    The booking process

    The current Black hairstyling landscape often requires customers to do a lot of shopping around before they find their perfect match. For the past five years, I’ve visited an array of braiding shops (from high-end to budget-friendly) and independent Instagram hairstylists, only to be met with prices up to $1000 for boho braids, inconsistent skills, and aggressive policies (like $10 for every 10 minutes late or surcharges for coarse textures). In comparison, Unruly was an immediate breath of fresh air.

    Instead of being bombarded with a list of dos and don’ts before even selecting my style (if you know, you know), Unruly’s home page offered me a wide array of styling options, including but not limited to boho braids, knotless box braids, silk presses, and wig installs. For my first appointment, I opted for long, medium-sized, knotless box braids in off-black (a classic). After clicking the style I wanted, I was prompted to select my city and neighborhood (Unruly currently services New York City, parts of New Jersey, Washington, D.C., Los Angeles, and San Bernardino, CA). Next were the customizations; I could specify the length I wanted or add on details like curly ends or human hair tendrils.

    Then came the most impressive part of the booking process, an intake form that asked about the current state of my hair—including curl type, texture, length, and health concerns like thinning and breakage. One of my biggest critiques of Instagram hairstylists and braiding salons is their lack of attention to hair health. While many have mastered the craft of braiding or installing a wig, in my experience, they don’t always know the ins and outs of maintaining the integrity of strands. Uruly aims to eliminate this risk by ensuring that their stylists are state-licensed (many social media braiders are not) and have a thorough understanding of each client’s hair prior to the appointment. “Our mission has become very clear. Right now, we're focusing on hair health, trying our best to make sure that Black women are not losing their edges to protective styles gone wrong,” Opiah tells Allure.

    Unruly also has its fair share of rules and policies, though it’s not the first thing you see when you go to book a service. Towards the end of the intake form, the platform communicates its cancellation policy, which states that appointments canceled less than 24 hours in advance incur a 25 percent charge of the service price. If you cancel within an hour of the appointment, it's considered a no-show, which incurs a 50 percent charge—comparatively more generous than some IG stylists who retain your deposit or don't offer refunds for missed appointments. Other policies (including a guide on buying hair for your appointment and safety guidelines) can be found on Unruly's FAQ page.

    The intake form helps set expectations for both the client and stylist. It listed the specified prices for every service and add-on, plus fields to address every specific detail of the appointment: If I preferred a silent appointment versus chatting, who else would be in my home at the time of the appointment, and even the parking situation at my residence.

    At first glance, the questionnaire seemed lengthy, but once I got to the end of it, I felt a sense of peace that I don’t usually have before a hair appointment. I’m used to walking into my appointments at African braiding shops with some anxiety—they often don’t have a menu list, so prices are made up on the fly at the end of the appointment. Similarly, independent stylists who advertise on social media typically treat pricing on a case-by-case basis. These problems were remedied by Unruly’s detailed booking process, so I knew there’d be no surprises.

    I finally didn’t have to worry about my stylist’s expertise or level of professionalism, either, because she had already been thoroughly vetted by Unruly. “We do one virtual demo and then we also have an in-person demo with someone that's in our recruiting pipeline,” says Opiah. “We'll then have the candidate go to an actual Unruly client and style their hair, and we get feedback. So, we're getting real-time information from our clients. It’s the best way to get the best people on our platform.”

    The appointment

    My fear of the appointment being abruptly canceled last minute via a “hey boo” text from the stylist was quelled when my stylist, Tatyanna Charles, reached out the night before to confirm our appointment. I was excited, albeit nervous, to have someone new in my kitchen (the one in my home and on my head). But from the moment Charles walked through my door the following day, it felt like having an old friend come over to braid my hair and hang out.

    Many Black women complain of bad customer service among Instagram hairstylists these days—but Charles was the complete opposite. After arriving, she asked to use the bathroom to wash her hands (brownie points for being health-conscious!) and got right to work setting up her supplies, which included an organizer to prep the extensions I had purchased prior (this is required by Unruly). While very professional, Charles was also warm and accommodating, pausing every so often to make a funny face at my daughter to elicit a giggle.

    Hair braiding set upCourtesy of Annie BlayWoman getting her hair braidedCourtesy of Annie Blay

    By the fourth hour, Charles was already dipping the braids in hot water to finish them off. I was expecting this style to take much longer due to the length and size of the braids; either Charles has very quick fingers, or the fact that I was sitting on the couch watching Netflix during the whole appointment made the time fly by.

    The results

    As I admired my new style in the mirror, Charles asked if I was pleased with the results or wanted anything tweaked, which made my little socially-anxious heart skip a beat—I’m usually too shy to tell the stylist when I don’t like my hair or want something changed. I let Charles know that my edges were more visible than I expected, to which she responded that she noticed some thinning and felt it best to leave those parts untouched to avoid causing further damage. I was impressed with Charles’ inclination to prioritize my hair’s health—something a true stylist always has in mind. I was satisfied enough with the result to leave it as-is and Charles recommended Eco Style Shape and Define Braid Gel, to make my edges look sleek without drying them out.

    Box braids hairstyleCourtesy of Annie Blay

    They say raising a child takes a village, and for me, that village has come to include Unruly—more specifically, Charles, whom I will absolutely be booking again in the future. The ease and peace of having a braider who understands my hair and who fits into my current lifestyle is something I thought was impossible to find. But now that I’ve discovered it, I’m holding on for as long as I can.